Training Camp is an 8-week live cohort that trains founders how to build mental and physical fitness systems that survive every business season.
You've got a product. You've got traction. You've got people counting on you.
But when work gets intense, your health is the first thing out the window.
You skip the gym. You work through lunch. You survive on coffee and willpower.
By the end of the day, you're too fried to train or make a decent decision about dinner.
So you rot on the couch and scroll just to escape before going back to the grind.
You tell yourself it's temporary.
"Once this quarter ends…"
"Once we close this round…"
"Once the product launches…"
But the pressure never stops. And neither do you.
Until you crash.
You don't have a motivation problem.
You have a systems problem.
You're running a company with no operating system for your own capacity.
Why you can't scale past yourself
The startup ecosystem invests backwards. Billions go into product and business development. Nothing goes into the human engine driving the machine. The founder.
When you hit the wall, everything stops.
Your team loses direction. Your customers lose trust. Your company loses momentum.
Founder burnout costs you 100% of your business.
A founder can only take a company as far as they can carry it.
Training Camp removes the ceiling.
"Rey's coaching made a significant impact on my entrepreneurial journey, providing clarity and discipline when it mattered most."
Founder – Dynamite Skin Co
The 8-week system setup
This isn't a course. It isn't a bootcamp. It isn't a pile of PDFs.
Training Camp is a live guided cohort where we install performance infrastructure that survives startup intensity.
We don't teach motivation. We engineer systems.
By Week 8, the system runs without you needing to try.
We don't teach motivation. We engineer systems.
"Special shoutout to Rey Lambie and Founder Athlete Inc. She tackles Founder burnout in a unique way and I highly recommend you reaching out to her. She definitely stopped me from 'crashing-out' this summer."
Founder – Kazo.ai
Pro-Level Performance Infrastructure
30-Day Guarantee: Complete the first 4 weeks. If you're not satisfied, you get a full refund. No questions asked.
Ready-to-use templates you can implement immediately
AI assistant for on-demand guidance anytime
Stay consistent on the road with location-independent systems
Founder, One Click · Acquired by Dig Insights
After her company was acquired, Tanika hit a wall. The transition left her burned out, struggling to maintain any consistent routine. She knew what she needed to do—but couldn't make it stick.
Post-acquisition burnout → 4x/week training
She didn't need more information. She needed systems.
Enrollment limited to 12 founders.
Apply Now →Applications close March 31, 2026
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